Most China IP problems can be prevented with a few steps taken before launch. This checklist is the one we use when advising companies on market entry.
- Run a clearance search for your brand name, logo and Chinese name before you commit to them.
- File trademarks in the right classes, in English and Chinese, plus related classes that matter for your goods.
- File patents before disclosure: before trade shows, product launches or sending drawings to suppliers.
- Register key copyright such as software, artwork and packaging designs.
- Review manufacturing and distribution contracts for IP ownership, non-use and confidentiality clauses.
- Record rights with customs once registrations are granted.
- Secure brand assets online, including domain names and marketplace or social media accounts.
- Set up monitoring for conflicting trademark filings and counterfeit listings.
The order matters: filing and contracts come first, enforcement tools second. If you are unsure where to start, a short call with us will usually settle the priorities.